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SUCCESS STORIES
What women owned businesses are saying about The CEO Collective.
CASE STUDY
The Unsexy Secret to How She Grew 162% Working Less Than 30 Hours a Week
If you’ve been listening to the recent Unsexy Secrets to Sustainable Success Series, you might be thinking ‘This all sounds too simple. How will I know that slowing down to implement these strategies will actually help me grow?‘ then this audio is a must listen.
Listen in to this conversation with Paula Billig and Nichole Lynn::
The power of pressing pause to create a strategic plan, even when it felt like they didn’t have the time to do it.
CEO Stories
“Shortening the learning curve meant that I could actually benefit from all of it instead of just burning out, making mistakes and it not being worthwhile.”
“I had two separate businesses as a fitness coach and as an herbalist – mostly doing education programming and almost all of it was in person.
When COVID hit in 2020 all of that fell apart, but also I had a dream for a long time of finding ways to blend all of my wellness work together into more comprehensive programs.
And that was really the reason that I joined – to create this whole new thing that I could teach no matter what the future would bring.
Since I’ve joined The CEO Collective, I think the thing that I’ve done that’s created the biggest change for me was running a few free challenges.
It was a lot of work to be able to put that together, but the trainings that Racheal offers in The CEO Collective made it so that I didn’t have to invent anything as I went along. I didn’t have to create any of that stuff from scratch.
Shortening the learning curve meant that I could actually benefit from all of it instead of just burning out, making mistakes and it not being worthwhile.
I’ve gained email followers. I’ve gained social media followers. I also doubled and in some cases quadrupled website traffic while I was running these challenges.”
PAULA BILLIG
CEO OF PAULA’S HERBALS & WELLNESS
“Not bad to have $11K profit on 40 hours of work. 162% increase from last January all because of the 90 plan. ”
“Racheal Baxter Cook knows what she is talking about and that following her steps of planning, rinse, wash, repeat in a way that allows you to have time with your family, friends and not live in constant feast or famine!
January’s are very HARD for me. Sales go down to under $8K normally and I just suck it up to it is what it is.
NOT THIS YEAR! My revenue was $21K and I only worked about 10 hours a week. 🙌🏼
How?! I planned out my 90 days in advance so when January hit, I only had to follow the plan. Everything was in place. I successfully had 4 releases. One a week and it only took less than 10 hours a week to implement.
So even during a time when I normally am just trying to get thru the day, I was able to bring in my 1st ever “good” January sales by doing less than the bare minimum- all because it was written down in my 90 day plan and the work was mostly done.
Not bad to have $11K profit on 40 hours of work. 162% increase from last January all because of the 90 plan. Thank you, Racheal!!”
NICHOLE LYNN
CEO OF THE SOLID BOW
The CEO Collective is now enrolling new members!
“Racheal is a perfect example of a successful entrepreneur how has mastered the art of balancing work and personal life. That’s no small feat!
She’s a masterful teacher who can teach you the proven strategies and skills needed to design a business that works perfectly for you and your unique gifts.”
AMY PORTERFIELD
ONLINE MARKETING EXPERT
“Racheal is my go-to source for practical guidance on building and running a business.
In a sea of get rich quick and make money while you sleep schemes, she’s the voice of reason with very tangible ideas that fit into my life as not only a business owner but wife, mother, daughter, sister and friend.”
MAGGIE PATTERSON
MARKETING CONSULTANT
“I admire Racheal Cook because she stands for creating a real business rather than a business based on “look at my fabulous, perfect life — now hire me and I will tell you how to be me.”
Jen Louden
Author of Why Bother
The CEO Collective is now enrolling new members!
“My business is more predictable AND more profitable.”
“Within the first week of the CEO Collective and the trainings on the 90-day plan, I started to look at my business differently. I started to see how Racheal’s marketing strategy of attract, engage and nurture results in more leads, more calls and definitely more sales.
I identified the exact stage of where my business was, which gave me clarity on where I was headed, and as I implemented Racheal’s easy to follow systems, my business became more manageable and better set up for success.
Now that I have been in the CEO Collective for almost 6 months, my business is unrecognizable from where it was when I started the program. I went from “just me” to a team of 8 women. I post a weekly newsletter, I am active on all the social media channels, I have upgraded my offerings and (slightly) raised my prices, I no longer give my time away for free.
I have been celebrating my wins, taking more time for self-care and consistently hitting my financial goals. My favorite part of the CEO Collective is my mini-mastermind group. We have five women in our group and we help each other with implementation, mindset and accountability. These five women have helped my business grow and have encouraged and inspired me to step into my own self-worth and be a leader in my own business.
I feel so supported and strong! Racheal and her team have been with me every step of the way, to help me create smoother systems and a more streamlined flow. My business is more predictable AND more profitable. I have gotten so much value from the CEO Collective, so much more than I was hoping for in a business coaching program.
I am so grateful to Racheal, my mentor Amber, my mini-mastermind group and all of the incredible women in the Collective. Thank you all for helping me and my business grow and thrive.”
LAYNE LYONS JD
CEO OF LAYNE LYONS, INC. AND CREATOR OF THE LEGAL UMBRELLA METHOD™
“I am so glad I had the support of Racheal to get me through the ups and downs of this journey.”
“I felt as if I had plateaued in my business. I was looking for a bigger challenge and knew I needed to surround myself with people who were thinking bigger. I came in with the goal to plan and execute a women’s conference centered on lifestyle design called Rebelle Con.
Did I mention that our timeline was 3 months… and I just had my second baby a few months before that? Rebelle Con was a huge success! Not only did we host amazing speakers like Jessamyn Stanley, Christian Siriano, and Tanya Rapley… but we had over 100 attendees for this 3 day conference.
I am so glad I had the support of Racheal to get me through the ups and downs of this journey. She was such an important part of getting this off the ground and continues to be one of my biggest cheerleaders for doing bigger and better things in my business.”
SHANNON SIRIANO GREENWOOD
FOUNDER OF REBELLE CON
The CEO Collective is now enrolling new members!
“One of the most important things that I got out of the Accelerator from Racheal and her team, was not only kind of cheerleading, rah rah you’re doing great, but also direct support. ”
“I had just wrapped by first round of The Bodywork Project, an online coaching program for bodyworkers and therapists, and I didn’t know how to take it to the next level. And I’d gotten to that place in my business before where I created these offers, I knew that they were good but then I couldn’t take it to more people and get it to the next level.
While the timing was good to join The CEO Accelerator, it wasn’t an easy decision to make! I mean my heart wanted me to do it, I knew my business was ready, my heart was ready, my brain was like, “I don’t know, that’s a lot of money.”
But what turned it around for me was actually making that commitment. Making the financial commitment shifted the energy for me around my business and I knew I was all in. I knew I was going to take the advice that Racheal and the other Accelerators were going to give me, and I was going to do everything that I could to really be all in and grow my business for this past year.
And for me, that included launching the Bodywork Project successfully three different times! I created a virtual summit that I just wrapped up. I’ve created a challenge plus two free list magnets. I created a private mentoring program, a VIP program, I mean all of it. I was interviewed on six different podcasts. I did my first Facebook lives. I grew my list to nearly 1,000 – and I’m on social media! I felt like I was being catapulted over these hurdles that I used to come up against – Accelerator really is a good word for it.
One of the most important things that I got out of the Accelerator from Racheal and her team, was not only kind of cheerleading, rah rah you’re doing great, but also direct support. Somebody just said this, what should I do? And a response almost immediately. I think I want to move it in this direction. What do you think? Okay, here’s how to do this. Step one, step two, step three. And I just took those things and ran.
A year later – I’ve already gotten my return on investment times three. So it’s been a terrific investment for me, it’s been wonderful personal growth for me and also for my business. So it’s been a wonderful experience and I can’t wait to see what the future holds.”
Mindy Totten
Founder of The Bodywork Project
“It’s so powerful to see the progress over the last year even though it feels like micro steps, I can see it is such a stronger platform to now leap off. The next biggest leap for me, is giving myself permission and confidence to really step up to lead this. ”
“I joined The CEO Accelerator because I knew I had A LOT of information and I needed support to turn this into action.
On my own, I’d end up wasting time, getting confused and pulled in too many different directions. The long term nature of the CEO Accelerator meant it was a long term commitment to myself and my business, so I knew together we were in this through the ups and the downs – I knew I’d have support I needed.
My biggest transformation was figuring out how to transition my consulting for larger businesses to reflect the needs of smaller/newer businesses. I learned to embrace both my practical skill set and the mindset work smaller business owners need.
My biggest struggle was stepping into more visibility! It started feeling like “I HAVE to do this, and in a way I hate doing this!” but over the months together, I found a way to commit to showing up more that felt more authentic to me.
The best part about working with Racheal and the other CEOs was having people to share the experience with – the ups, the downs and knowing you aren’t alone! These women all believe in what you are doing even when you lose your own way. It’s so powerful to see the progress over the last year even though it feels like micro steps, I can see it is such a stronger platform to now leap off. The next biggest leap for me, is giving myself permission and confidence to really step up to lead this.
I have loved having Racheal there in my corner supporting me and it has certainly helped me to become so much more focused in what I am doing with a clear direction moving forward.”
Laura Cook
Business Finance Strategist
“The CEO Collective has the training, the support, the crowd cheering you on so you can play (or elevate) your very best game.
Before joining, I had a hard time focusing efforts — I would always bite off more than I could ever chew, I had a slipshod approach to getting it done, get distracted by another shiny object, and never I felt like I’d actually met the goals I set. (And then I’d complain about working too much!)”
Courtenay Shipley
Founder + CEO Retirement Planology
“I’ve only been in the CEO Collective for a little over a month, but I’ve already seen some major, positive shifts in my business as I’ve begun to implement the things I’ve learned from Racheal and her team.
By implementing the 90-day plan and figuring out what parts of my business I needed to hand off to someone else, I’ve already seen my business grow back to where it was pre-baby AND I’ve added two team members!”
Sara McCormick
Bella de Luna
“Before I joined the CEO Collective, I was doing all right in my business but I didn’t understand HOW to organize, how to track, how my systems were working – and I felt overwhelmed all the time.
Over this first 8 months, I have restructured my time, my tracking, my implementation. I know what I’m supposed to be working on, I know how to do it, and I have so much more time to explore my creative projects.”
Jennet Ingle
Oboist + Founder of Jennet Ingle Reeds
“I was ready to up-level my business. I had a solid foundation, but I really wanted to streamline – making more space for both my business to grow and for me to have more time for my personal life (including my own yoga practice!).
Since working with Racheal, my programs have filled, my mailing list has nearly doubled and {most importantly to me} I have a clear plan for the future. Less angst. More clarity. It doesn’t get much better than that!”
Anna Guest-Jelley
Founder of Curvy Yoga
“Rach is a gifted coach and grounded girlfriend rolled into one.
I worked with Rach after returning from a 4 month maternity leave, and I was struggling to get my biz mojo back.
With her consistent guidance and support, I not only created a clear plan to get me back on track in my business, but I went on to create a brand new program during our time together and in the end wound up increasing my income by 15% from the previous year (even after taking those 4 months off)!!!
Cailen Ascher
Founder of 3 Day Work Week
“Thank you so much for your program! It’s thick with helpful, practical tips for building a sustainable business. It has info that would take me months to find.
I feel like I have real insider access to this world of entrepreneurship.
I’m floored with the sheer amount of content. I listen to the podcasts in my car or while cooking. I look forward to my commutes because I can learn something. I found myself taking notes while listening to a previous recording when waiting for a patient to deliver. I wanted you to know that I LOVE what you are doing and am so grateful.”
